Regions SEC Sponsorship
Brief
Regions needs a way to keep customers engaged and interested in interacting with us during and after their game day experience, and therefore must show up bold and confident to make a lasting impression that primes customers and prospects alike to build continued interest in the bank and its products.
Business Objectives:
• Continue spirit of SEC Everywhere
• Add Greenprint, Continue Lower-funnel Affinity Cards, Improve Overall Checking Promotion
• Include Financial Confidence tie-in
• Generally, improve brand fit with the SEC
Overview
Some of the best advice and most inspirational words ever spoken have happened in tight-knit circles of players and coaches. This concept draws the parallel between the intensity and preparation of an SEC huddle and meeting with a banker over a Regions Greenprint plan.
When the next move is pivotal, when inspiration can help turn the tide, when you need to focus and make a plan to win – Huddle Up.
Luckie & Company
Creative Directors: Bob Harrison & Stephanie Naman
Art Director: Victoria Olinger
Director: Bob Harrison
DP: John Hunter
TV / EXPERIENTIAL / SOCIAL / ART DIRECTION