SOCIAL / VIDEO
Regions 2020 Holiday Campaign
Brief
Regions asked us to create a holiday campaign that was adapted to the current cultural and economical environment in 2020.
Overview
We created 2 social video (filmed with Luckie Underground) and some digital and social assets to accompany them.
Designed at Luckie & Company
Designer/Art Direction: Victoria Olinger
Copywriter: Vanessa Suarez
Director / DP: John Hunter
CELEBRATE NEW COMFORT ZONES
CELEBRATE NEW COMFORT ZONES
Celebrate new comfort zones
The holidays are steeped in nostalgia we might not get to experience this year, but Regions wants to remind people that seasonal spirit doesn’t have to come from shopping malls or grand plans. You can create your own cheer. From planning your holiday grocery budget to saving for the perfect gifts to share with loved ones, we’re here to help you find new ways to celebrate old traditions.
Video Concept Script (Gingerbread):
We open on a child decorating cookies. She is using icing to draw a face on a gingerbread man.
The parent comes in and helps hold the icing bag. Together, they draw a mask on the gingerbread man.
SUPER: This holiday season may be a little different.
The little girl continues icing the gingerbread man until its body is comically covered in excess icing.
SUPER: But some things never change.
The two share a laugh as they examine their work.
SUPER: Celebrate old traditions. Embrace new comfort zones.
SUPER: And we’ll brave the season together.
CARD: [REGIONS LOGO] regions.com/bravetheseason
Video Concept Script (Tape):
We open on a person working to wrap a gift. The “gift box” looks like a mailed package and the wrapping paper is only half taped on
SUPER: This holiday season may be a little different.
The person begins struggling to get the tape to come off the roll.
The tape is sticking and tearing repeatedly.
SUPER: But some things never change.
The person uses a tiny shred of tape to try to hold the wrapping paper down.
SUPER: Celebrate old traditions. Embrace new comfort zones.
SUPER: And we’ll brave the season together.
CARD: [REGIONS LOGO] regions.com/bravetheseason
Additional Thinking (UNPRODUCED)
Zoom with Santa
Let’s face it, sitting on Santa’s lap isn’t very COVID friendly. That’s why Regions is hosting a virtual hangout so kids will be able to see their favorite North Pole resident and share their holiday wishes, without having to shower in hand sanitizer. Sign up online?
The Great Recipe Exchange
Less holiday parties means less opportunities to try a buffet of dishes and desserts outside of your repertoire. Let’s give people a place on our website to share their holiday party recipes for others to try.